Sebastian Schmidt is Managing Director of Publicis in Berlin. His primary focus in Berlin is strengthening Publicis innovative capabilities across all creative disciplines and building strong relationships with key partners in the media industry. Prior at arriving at Publicis Sebastian Schmidt was responsible for the Innovation Unit of the Institute of Electronic Business, an associated Institute of the University of Arts in Berlin. His major interests have been topics like Social Media Marketing, Enterprise 2.0 and Customer Self Care. He worked for clients like Deutsche Telekom, Deutsche Lufthansa, Siemens or Coca-Cola. Sebastian Schmidt has a degree in Business Administration from Technical University Berlin. In his career he worked in divers management functions at Lufthansa Systems, EDS Dallas / USA and E-Plus Mobilfunk.